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TaiwanInTrend 世台流 - Charlie wu
Charlie Wu

Chief Executive Officer

TaiwanInTrend 世台流 - Charlie wu
Charlie Wu

Chief Executive Officer

Charlie Wu

Chief Executive Officer

Charlie Wu immigrated to California, USA at fifteen years old. He has a Marketing degree and MBA from the University of San Francisco. In 1999, Charlie was introduced to the Taiwan-Canada Cultural Association through a senior and assisted in fundraising for TAIWANfest. He joined the planning team in 2000 and took over as Managing Director in 2001. After that, he quit his financial job and devoted himself to the cultural exchange between Taiwan and Canada full-time. 

In the past 20 years, he led the team to establish the second branded event LunarFest and implemented large-scale transformations to TAIWANfest. The two events span the east and west coasts of Canada, held in the Greater Toronto and Greater Vancouver areas, and have worked with mainstream Canadian art for many years. This includes collaborations with NXNE Music Festival, PuSh Festival, Toronto Harbourfront Centre, Vancouver Civic Theatres etc. He is committed to using arts and culture as a means to engage and understand immigrant society, and to find Taiwan’s place as a solution in the problems of the world.

As a member of the “Vancouver Music City” project, Charlie is working with Creative BC, a cultural and creative industry organization affiliated with the BC government (like TAICCA) to expand Chinese-language music across Canada through organized events. In addition, he aims to bridge various industries and promote the development of a diverse market. 

Charlie has been a current affairs commentator for Chinese-language media in Canada for more than 20 years. He is familiar with mainstream media in both English and Chinese in Canada, including Georgia Straight, Vancouver’s largest arts and culture weekly, Stir, an independent electronic media for arts and culture, and Next, a trend magazine spanning the east and west coasts. He has organized numerous events, invited many artists, and has appeared multiple times on the cover of Georgia Straight.

  • 2021: Awarded the Outstanding Taiwanese-Canadian of the Year Award by the Taiwanese Association of Canada
  • 2021: BC Multicultural Individual Contribution Award Nominee
  • 2019: Invited by South Korea as a curator to select a music performance group to perform in Canada 
  • 2018-2020: Vancouver Music City Project Planning Committee
  • 2018: Invited by the Japanese Ministry of Foreign Affairs to visit Japan as a friend of Japan from Canada
  • 2013: Awarded the Community Lifetime Contribution Award by Downtown Vancouver Business Improvement Association
  • 2012: Presented the Queen’s Diamond Jubilee Medal, symbolizing Canada’s highest honour, by Minister of International Trade of Canada, Ed Fast
  • 2011-2014: Appointed as Arts and Culture Policy Committee member by City of Vancouver
  • 2009-2010: Vancouver Winter Olympics Cultural Olympiad Advisory and Planning Committee
  • 2006: Named as one of the 100 most influential Asians in BC by the Vancouver Sun
  • 2005: Special consultant to the former Mayor of Vancouver Larry Campbell’s visit to Taiwan

Evan Murray

Director of International Relations

Evan is deeply passionate about music business education and sharing insight from his own successful, independent 20 year career with government agencies and private companies around the world. He has been an international touring musician, booking agent, music journalist, artist manager, podcast host, and federally-funded music business conference and showcase festival coordinator. He is a Canadian citizen, married with children, living in Taiwan.

Through Evan’s established global network, he has helped artists from around the world gain successful opportunities in North America, Europe, and Asia. Bringing his wealth of experience in the music world to provide strategic initiatives to connect Taiwanese artists globally, Evan is excited to play an important leadership role to future projects such as Jade Music Fest.


  • International Partnership Consultant for NXNE (Toronto)
  • International Marketplace Consultant for Canadian Music Week Trade Missions and Canadian Association for the Advancement of Music and the Arts (CAAMA)
  • Conference Coordinator for Canadian government-funded Music Business Conference and Global Showcase, Live at Heart Newfoundland
  • International Coordinator for Live at Heart (Sweden)


  • Having lived here on and off since 2018, Taiwan is Evan’s Asian business hub
  • Helped Taiwan Creative Content Agency (TAICCA) publish a document for Music Business Manager Training Course (August 2020)
  • Hosted 4 hour lecture-workshop on building marketing tools for musicians for international marketplaces with Taiwan Beats (October 2020)
  • Building relationships for Golden Melody Awards since 2018


  • Working with Korea Creative Content Agency (KOCCA) to gain access to India’s entertainment, journalism, and music industry
  • Brokered major deal between South Korean SBS Media/ASIA SONG FESTIVAL and Wonderwall Media (India)


  • Hosted lecture for Japanese music industry on understanding creative opportunities through Okinawa’s Music Lane online conference and showcase


  • Collaborated with music industry companies in 7 of the 10 ASEAN countries since 2019


  • International consultant for TV, festival production/artist development for Wonderwall Media; helped bring Thaikkudam Bridge as first Indian artist to Summerfest
  • Performed in India as musician himself, then was a booker for UK and Sweden acts

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